Strategy #1: Campaign TrackingCampaign tracking is required to have hard numbers to judge advertising effectiveness. We estimate that the average e-commerce company spends 20% of their advertising spending on terms and site placements that actually lose money per click.
Bottom-line: You may be losing money on many of your advertising strategies. Campaign tracking is critical.
Strategy #2: Purchasing high PR placementsStrategically purchasing direct links on high PR sites can be a quickstart to Google Page Rank. Many sites of PR 7, 8, and 9 sell prime spots on pages that may relate directly to the theme of your site.
Bottom-line: Purchasing direct sponsor links may jumpstart your PR.
Strategy #3: Strong Affiliate Programs can help your Search Engine RankingsBut only if they are programs on your domain! Third-party link sharing programs (link linkshare) can certainly increase sales, but if you're going to work hard to build affiliate networks, not having them link to your domain wastes a valuable opportunity to gain link popularity.
Bottom-line: Choose a storefront with a built-in affiliate program.
Strategy #4: Carefully thought-out filenames may boost your search engine rankings./subcatmfg.asp?pageid=10 is a terrible filename for a product page. Keywords contained in filenames may play a large role in how Google ranks its pages.
Bottom-line: Choose a storefront with built-in filename optimization.
Strategy #5: More customers shop on Mondays than any other day of the week.It's counter-intuitive. You'd think you should advertise to boost business when sales are low. But, advertising effectiveness is greatest when people are buying, so it may be best to concentrate your advertising when sales are the highest.
Bottom-line: Send out customer loyalty emails on Monday morning.
Strategy #6: Have a single authoritative inventory system.We all know that inventory control is essential for online stores. It's also essential for customers. Customers who order a product, and then find it is out of stock, are less likely to re-order.
Many people try to do inventory with a separate system than their e-commerce engine, thinking that the integration will be easy, but they often have inconsistencies that they have to resolve. Better to use a storefront with built in inventory support.
Bottom-line: Use an e-commerce engine with a built-in inventory management system, so that you can keep your products in stock.
Strategy #7: Upsell products by bundling them at a discount.Bundling (or "kitting") products can increase your sales by increasing your average order size.
Bottom-line: Use an e-commerce engine with the ability to bundle products, and still do inventory tracking.