Many, themed links are more important than a few highly ranked links. Many companies will, for a fee, research and recruit reciprocal linking agreements. These fees normally run between $3000 and $4000 per 100 links (60 PR 5 and 40 PR 6), which is the package we recommend.

Bottom-line: Enroll in a high-quality reciprocal linking program.

Google only spends a limited amount of time on your site on every update. The faster your pages load, the more pages Google will be able to index. Therefore, search engine caching can help Google index your entire site's content, which can help your search engine ranking.

Bottom-line: Choose a storefront with built-in search-engine caching.

Managing a reciprocal link program can be time consuming. To save time, use a good directory management tool.

Bottom-line: Choose an e-commerce engine with a good link management tool.

Strategically purchasing direct links on high PR sites can be a quickstart to Google Page Rank. Many sites of PR 7, 8, and 9 sell prime spots on pages that may relate directly to the theme of your site.

Bottom-line: Purchasing direct sponsor links may jumpstart your PR.

But only if they are programs on your domain! Third-party link sharing programs (link linkshare) can certainly increase sales, but if you're going to work hard to build affiliate networks, not having them link to your domain wastes a valuable opportunity to gain link popularity.

Bottom-line: Choose a storefront with a built-in affiliate program.

/subcatmfg.asp?pageid=10 is a terrible filename for a product page. Keywords contained in filenames may play a large role in how Google ranks its pages.

Bottom-line: Choose a storefront with built-in filename optimization.